|Bicycles in Turnham Green|
|Kate and I at the IMG offices|
It's a great plan in my opinion, and she had so much passion for connecting the BA brand to the experience of the athletes. I think her ability to bring the athlete's perspective into sponsorship strategies is awesome. While many companies just focus on the consumers and spectators of the games, it's important to remember that corporations aim to support the Olympic Games — which include thousands of athletes too. Kate's commitment to connecting the athletes to the corporations was really inspiring and gave new meaning to the Olympic sponsorship programs. Sponsors should support athletes, and her plan for BA allows the corporation to grow as well as support athletes who utilize the discounted flights during their road to the Olympics.
|Chocolate heaven in Harrods|
|Displays in the Harrods window|
|Sclark and I in one of our favorite patisseries|
After traveling back to Liverpool on the crazy rush hour tube, I took a walk with Christine and Sclark down to an area that looks like Diagon Alley from Harry Potter and to the Tower of London/Tower Bridge. The bridge is so beautiful, and I learned that contrary to popular belief, it is not the London Bridge. That is located elsewhere in London. We took a bunch of pictures there, but I didn't bring my camera so look forward to those photos later.
I capped off the evening with a cinnamon latte and a copy of The Daily Telegraph in a coffee shop in Liverpool. Watching the city slow down with the warm cup in my hand and newspaper in front of me, I found myself thinking I could very easily adjust to this London lifestyle :)
|Proper phone booth packing!|