After a series of cloudy and overcast days here in London, I woke up this morning to the sun shining through my window and cheery London glowing below! We had to be ready at 7:45 a.m. to head out to Deloitte, one of the sponsors of the Olympic Games.
At Deloitte, we met with Craig James, one of the project managers of Deloitte's relations with the Olympic games and a Deloitte consultant. He spoke to us about Deloitte's relationship with the games and the framework of their campaign. Deloitte's sponsorship is the most interesting I've seen yet. Instead of solely paying for the rights to use the Olympic intellectual property and associate themselves with the games visually, Deloitte uses their consulting services to work closely with LOCOG, the British Olympic Association, and other Olympic and Paralympic organizations to help organize and execute the games. They truly want to make a difference as an Olympic sponsor, and their company has done that through many of their services, such as procuring all the equipment needed for the games, organizing travel routes for employees in the city to avoid congestion, and helping to build some of the temporary venues in the Olympic park. Employees at Deloitte, including Craig, have even worked with LOCOG on special projects for full years. Deloitte associates themselves with the London 2012 Games not just through money, but through playing a part in executing the event. They started by helping London prepare it's bid for the games, and it's great to see the large impact they have as sponsors as the games approach.
This smart sponsorship strategy and Deloitte's dedication to truly make a difference with the games is also utilized in their campaign strategy. Deloitte's ads describe the work the company's done to help prepare the city for their games, and they place them in small markets to target their high-profile clientele. While I've often become dissatisfied with sponsors and the monetary goal they have, Deloitte really shows me the value of a sponsor for the Olympic games. They truly serves as a "partner" to the Olympic games as they work hand-in-hand with Olympic organizations to develop and organize every facet of the Olympics. The success of the games will illustrate Deloitte's success as a consulting firm, which can earn the company more clients. Deloitte can illustrate their quality work via the Olympics, and their sponsorship can help their business and help them make a difference with the 2012 London Games. I promise, Deloitte didn't pay me to say all this — check their website out for yourself and you'll understand the smart nature of their sponsorship!
|St. Paul's Cathedral|
Tired from the long walk up and down the dome, we then took the tube to Kensington Gardens and Hyde Park to soak up the sun and visit the Kensington Palace, the palace where Prince William, Kate Middleton, and Prince Harry reside. We got a bit lost in the park and took a long trek through it to reach the palace, but the gorgeous weather made it a great adventure. Once we reached Kensington Palace, we strolled around the beautiful grounds. We even took a snooze in the front yard, and I did cartwheels! Thanks Queen Mum for lending us your front yard for the afternoon :)
We came back to our Liverpool area afterwards for a group dinner at Nando's, a delicious restaurant that specializes in chicken. It was a great sunny day in the city, and tomorrow we have a busy day with 3 different visits to Olympic organizations and media companies. Looking out my window from my flat as I write this blog post, I can see the St. Paul's dome glowing in the distance. It reminds me that like today, a new adventure will be coming tomorrow.
|The Queen Mum's Garden :)|
|View with the Tower Bridge!|